Wal Mart - Economic part Essay Example | Topics and Well Written Essays - 750 words

Wal Mart - Economic part - Essay Example The primary data I used to get a glimpse of the nature of issues facing Wal-Mart included visiting a number of branches and observing the in-store traffic. I also observed the type of customers by age and observed the items that they picked as their preferences. I also interviewed the customers about the nature of services that they expect to find in all Wal-Mart stores. The secondary data I used include scrutinizing the monthly and annual sales report that is compiled by employees. I also read the company report that shows its annual expansion rate. Although Wal-Mart has experienced a remarkable growth and expansion in its market over the years, there still exists a large market for expansion in both domestic and overseas market. This if exploited will enable it to continue dominating grocery retail and consumer goods markets. With this kind of expansion, Wal-Mart would become the market leader by revenue and profitability. Wal-Mart can also take advantage of the economic opportunities by target different segments, especially the more affluent populations. This requires demystify the notion that discount prices are only meant for those with low incomes. Serious awareness is needed that discount stores and there to save money for all citizens as a way of improving their economic status. To appeal to all classes of customers, there is need to increase product availability by increasing the number of each product line. Wal-Mart will continue to lead the market because low prices will always attract customers. This is may remain a competitive advantage for Wal-Mart for a long time since the global economy is experiencing recession and may remain so for a long foreseeable future. Wal-Mart can overcome competition by offering to better prices by adopting the most effective supply, high quality products, and therefore becoming different from its competitors. It has the most effective supply chain